Innovative Insights at the New Generation Summit Istanbul: Artificial Intelligence and Technology Advances
The New Generation Summit: A Convergence of AI and Technology in Istanbul
The recent New Generation Summit, a premier event spotlighting groundbreaking advancements in artificial intelligence and technology, united industry leaders, innovators, and visionaries at the historic Grand Pera Istanbul. Under the compelling theme "AI & US," the summit explored how artificial intelligence is revolutionizing various sectors, altering the landscape of business, society, and culture.
Throughout the event, a series of engaging sessions and panels delved into critical topics such as AI integration, marketing innovation, sustainability efforts, and content creation. Renowned experts and industry pioneers shared insights on the human-technology interface, emphasizing the transformative power of AI in streamlining business operations and fostering societal progress. The summit also featured a prestigious awards ceremony honoring innovative projects that set new trends in AI development and application.
Necip Murat, CEO of Pazarlamasyon, opened the summit with a compelling keynote, stating: "Our primary goal with the New Generation Summit is to equip participants with a comprehensive understanding of the latest in AI, trends, and retail. This platform offers an invaluable opportunity to examine the AI industry through the lens of top experts and thought leaders. Additionally, the summit celebrates excellence through the New Generation Awards, recognizing projects that exemplify innovation and influence in the AI sphere. Artificial intelligence is not merely a technological leap; it embodies a profound cultural and social transformation. This year's theme, 'AI & US,' aims to foster discussion on the multifaceted interaction between humans and technology."
Akan Abdula, Co-Founder of FutureBright Group, emphasized the importance of integrating AI into social fabric and digital consciousness: "We are at a crossroads: either we evolve into a Society 5.0, seamlessly blending digital and social spheres, or we risk becoming passive bystanders in a rapidly digitalizing world. The concept of a 'Super Intelligent Society' envisions a future where digitalization and AI are deeply embedded into everyday life, optimizing human-machine interactions for maximum efficiency. For Turkey to carve a significant place in this future, we must develop a society that not only consumes technology but also interprets and innovates upon it. This requires cultivating social sciences expertise alongside technical skills—creating a digital consciousness that empowers current and future generations."
Banu Soyak and Sezin Aydın Arar from Lenovo Turkey, highlighted the dual nature of AI, stressing responsible and ethical use: "Artificial intelligence holds immense potential to benefit humanity, but it also poses risks if misused. The key lies in establishing a balanced approach, where ethics and technology go hand-in-hand. Properly harnessed, AI can revolutionize production efficiency, enhance customer experiences, and save valuable human resources. Ultimately, the future will belong to those who understand how to leverage technology responsibly for societal good."
Cüneyt Devrim, Chief Marketing Officer of Havas Turkey, shared insights on the evolving agency landscape driven by AI: "The traditional agency model is undergoing a seismic shift. Agile, AI-powered teams are emerging as the new industry standard, while conventional structures are gradually receding. This transformation is fueled not only by technological progress but also by human creativity, speed, and strategic vision. The agencies that will lead the future are those that integrate AI as a core strategic partner, transforming data into insights and blending technological innovation with creative intuition to craft compelling campaigns."
In summary, the New Generation Summit proved to be a vital platform for exchanging visionary ideas on AI’s future, fostering collaboration across sectors, and inspiring innovative solutions that will shape the world of tomorrow.